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Who we are

MacLean Communications is owned by Iain MacLean and Kate Dreaver, and has been in operation since June 2003.

Iain Maclean

Iain MacLean, APR, has a background in broadcasting, journalism and public relations. Following stints as a commercial radio DJ, landscape gardener and Wellington Access Radio producer and programme maker, he reported on the primary sector for National Radio's Rural Report and presented the Country Saturday magazine programme for five years before doing time as a Parliamentary Press Secretary. He handled the communications for Land Information New Zealand's Landonline Programme (the largest government IT project to date) until he joined WHAM Public Relations in 2001 as its account director, concentrating on the primary sector. Iain's achievements at WHAM included running a campaign to launch a new primary sector marketing company, handling the crisis communications for a defrauded publicly funded organisation and overseeing a campaign to promote primary sector careers to school leavers.

Since leaving WHAM in 2003, Iain has worked with many government departments and in local government, often as an in-house contractor, and has experience in the justice, immigration, environment and government IT areas. Initially, he concentrated on external communications, but for the past 10 years has focused on internal and change communications, working with the leaders of organisations to help them communicate effectively with their people. He has also helped organisations develop their desired culture and increase staff engagement, working closely with their HR teams. He has worked with chief executives and leadership teams to help them link their corporate culture and strategy to achieve their goals.

Given his experience as a journalist, Iain is a strong, effective and engaging writer and can turn his hand to many types of writing. He is particularly strong in strategic thinking and easily develops good, productive relationships with people from a wide range of backgrounds.

Iain is past board member of the Wellington chapter of the International Association of Business Communicators (IABC), is a member of the Public Relations Institute of New Zealand and has been accredited in public relations (APR) by PRINZ since 1999. He also has university and trade qualifications in agriculture and horticulture.

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Kate Dreaver

Kate Dreaver has a strong background in education as a teacher and writer and editor of educational resources.

She majored in English and History at Auckland University, before getting an MA in History and entering the family trade, teaching. She taught history, social studies, English and Business Studies at Porirua College, a decile 1 school with a roll that was over 90 percent Polynesian and Māori. While raising three young children she studied education and human development, as well as being involved in local education.

Since 2000 Kate has been a freelance editor and writer, initially with the Curriculum Team at Learning Media Limited, and then went on to work with Evaluation Associates, Cognition Education, Lift Education and the Ministry of Education.

She has edited and written a wide range of learning materials, encompassing curriculum development, professional learning, organisational and system change, and public health education. She has developed and applied evaluation frameworks and engaged in research and evaluation projects in New Zealand and the Pacific.

She has a deep interest in the creation of learning resources that help connect research, policy, and practice. She believes in the power of education to expand people’s life opportunities and improve the health and well-being of individuals and communities. Her purpose is to design resources that impact positively on what the intended user thinks, knows, believes, and can do.

Kate's clients regard her highly as an editor and writer. Kate is able to take the information provided by subject experts and write texts that are in simple, direct language and organised so that busy readers can easily locate the information they need. She can explain complex concepts in a way that readers can easily grasp and provide practical examples of their application.

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public relationsmarketing communicationswriting & editing